Attack of the Snuggie

So I’m going to make this post on a lighter note since spring break is coming up and I know you’re tired of thinking about anything too complicated.

So here I go, have any of you ever seen those Snuggie commercials? You know the oversized blanket that has sleeves? Well if you haven’t, here is the link check it out, http://video.aol.com/video-detail/snuggie-commercial/1451114745. The advertisement shows people enjoying their Snuggie at sporting events, reading on their coach, or even just walking around the house. The commercial has been acknowledged as being extremely corny. There have been many parodies all over YouTube, including the “Cult of Snuggie”. Over 4 million Snuggies have been sold since they went on sale this past August. It has been said that it’s not even the actual commercial that is producing sales of the Snuggie, but instead it is all of the jokes about the commercials that’s getting them sold. Even Jay Leno has made fun of the blanket saying, “Why not just put your robe backwards?” Ellen Degeneres wore one during her show. USA Today has a quote from Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., who conceived and markets the China-made Snuggie saying that, "Every once in a while, a product transcends advertising to become part of pop culture." There are nearly 250 Facebook groups on the Snuggie. One fan group has nearly 6,000 members.

Okay, now that you know what I’m talking about, my question for you is do you believe that all publicity is good publicity? Apparently, in this instance, it is. There are more spoofs about this blanket than there are raves praising it. Do you think this applies to all products trying to be sold? Is this just a fluke? Did you like the commercial? Personally, I found it hilarious.

Well that’s it.


Talk to you later!
Kiah

http://www.usatoday.com/life/lifestyle/2009-01-27-snuggie_N.htm